LEAD THE CHANGE

you wish to see

We support transformational speakers to inspire and change more lives

WORK WITH US

Who We Are in a Nutshell?

Inspiral is a boutique, highly effective marketing and sales agency that primarily delivers the Giving Model service to top-end clients. We partner with speakers, event companies and promoters to achieve greater results from events to inspire and transform more lives.

Inspiral is the Most Suited for & Achieve the Best Results for Clients Who..

Are prominent thought leaders in their niche
Have a global focus and an avid base of raving fans
Offer a proven product, service or transformational program
Offer at least one, “in demand” product suite that positively impacts humanity
Have a thriving community/partners, and a reputation for delivering great value
Have an effective operating team or partnerships with others running their business - (not 'solopreneur’)
Are fun to be around, easy for us to work with and genuinely care for people
Are creative and open to feedback and guidance (Conscious of their ego)
Are working from a high level of integrity, humility and guided flow
And are creating a positive change and contributing to their community in extraordinary ways

What is the Giving Model?

If you are a speaker, trainer or change maker, and you know you’ve got an incredible message, a life changing system and you know your message needs to be shared with more people, then you’re aware how important it is to be more effective by leveraging your efforts.

 

What if I told you that you could, in many cases, completely remove your sales pitch?

 

And what if I told you that you didn’t have to try sell your audience anything at all, in fact, quite the opposite, what if you could simply give your entire program away?

 

WHAT? GIVE IT AWAY, I hear you saying… How do I make money?
Well, you don’t give them all away.

That’s the Giving Model, and it works because of this one thing. And you know it. If you asked your audience, “Who would love to have my ‘widget, service, program, thing’ for FREE, you basically get all the hands in the room, so what we do is invite all the hands to apply to win it, and then get into a conversation.

 

I promise you this, you’ll always convert higher once in a small group or one on one conversation, and you’ll be able to invite in a better quality of people, guide them better to what will serve them best, and you’ll learn far more about them than ever before.

 

That’s why the GIVING MODEL is an important component and that’s why it works.

 

JOHN ABBOTT | Master of the Giving Model

Creating Impact in the Lives of People Who Need it the Most

WHY

Doing this work is not enough, it’s what we do as a result of this work that really matters. The consciously integrated and inspiring ripple effects, we as entrepreneurs, can effect on individuals, communities and environments is what drives us.

 

WHAT

B1G1 is an organisation that facilitates this change and we are proud ambassadors of GIVING BUSINESS.

 

HOW

Small giving impacts are built into our campaigns, so that every transaction we make, automatically has a built in cause. It’s called transactional giving, rather than the old percentage of profit model.

Don’t wait to give, give first, by building it in, it’s that simple, and we can all do it.

This is the power of small, the power of entrepreneurship and the power we have to create change.

High Level Case Studies

Warm Traffic Direct to Giving Model Contest

Client: Tyler Tolman    Campaign Name: Health Revolution Competition

Target: AU$120,000 in turnover, ~40 sales

Timeframe: 4 weeks

Campaign Plan Calculations:

Target Audience: 4,000 Active in DB – Applications for contest: 500 predicted / Actual ~580

Sales: 50 predicted / Actual ~73

Actual Revenue: ~$205,000 (Average Sales Value – $2,808)

Strategy:

Marketing: Invitations to people on Tyler’s database who were actively engaged with emails and content and who’d not yet purchased a major program, with a chance to win Tyler’s Self Care Adventure, worth US$6,000 and scholarships for 2nd prizes using a Contest rollout of the Giving Model.

Flow: Marketing ran for 2 weeks, and with 6 sales agents making calls, we completed final sales 3 weeks after the winner announcements. This strategy has been run many times using different target audiences on his DB, and also directly to audiences who are “hot”, fans of our clients, with a very similar result.

Warm & Cold Traffic to 7 Day Free Challenge, to Contest

Client: Joanne Fedler    Campaign Name: Author Awakening Adventure (AAA)

Target: AU$100,000 in turnover, ~70 sales

Timeframe: 6 weeks

Campaign Plan Calculations:

Registrations Required into challenge: 2000 / Actual ~2300

Applications for contest: 350 / Actual ~380

Sales: 70 / Actual ~74

Actual Revenue: ~$125,000

Strategy:

Marketing: Enrol partners to market the free challenge, engage advertising lists, Facebook custom audience advertising, Social Media Meme’s and posts and personal database marketing (2000 members)

Flow: Give massive value and create fun and personal engagement before, during and after the Challenge and have the audience fall in love with Joanne. Sell nothing, rather Invite participants to win the full AAA worth US$2,500 and scholarships for 2nd prizes using the Giving Model

Warm & Cold Traffic to Webinar to Contest

Client: Tyler Tolman    Campaign Name: Tolman Longevity Online Web Event

Target: US$40,000 in turnover, 24 sales

Timeframe: 3 weeks

Campaign Plan Calculations:

Registrations Required into webinar: 1000 / Actual ~1500

Applications for contest: 100 / Actual ~280

Sales: 24 / Actual ~40

Actual Revenue: ~US$90,000

Strategy:

Marketing: Facebook custom audience advertising, Social Media invitation posts and personal database marketing (Selected audience – 12,000 unengaged members)

Flow: Give massive value and create fun and personal engagement before, during and after the webinar, enrol the audience to put their applications in during the webinar. Sell nothing, rather Invite participants to win the full 3 Day Heal Thy Self Express Workshop worth US$2,495 and scholarships for 2nd prizes using the Giving Model.

Warm Traffic to Scholarship Application

Client: Brandon Bays    Campaign Name: The Journey Scholarship Program

Target: $80,000 in turnover

Timeframe: 5 weeks

Campaign Plan Calculations:

Target Audience: ~2,000 – Applications for scholarship: 200 predicted / Actual 118

Sales: 20 predicted / Actual ~22 at a 19% conversion rate

Actual Revenue: ~$82,898 (Average Sales Value – $3,772)

Strategy:

Marketing: We advised Brandon Bays to set up a scholarship program to assist people wanting to become practitioners in the Journey work afford the certification, by giving them access to funding and payment options not available through the normal event offers. Invitations were sent to attendees who participated in the Journey Intensive program, an approximate $700 program, within the past couple of years.

Flow and Conclusion: Application were open for 4 weeks where people were invited to apply by sharing essentially what difference the certification would make to their life and the lives of their clients. The conversion rates were high as a result of the love and personal transformation the participants receive within the Journey Intensive program.

Warm Traffic to Scholarship Application

Client: Carli Axford    Campaign Name: Release, Revitalise and Renew Competition

Target: $38,000 in turnover

Timeframe: 5 weeks

Campaign Plan Calculations:

Target Audience: ~1,900 – Applications: 190 predicted / Actual 170

Sales: 19 predicted / Actual ~23 at a 14% conversion rate

Actual Revenue: ~$31,409 (Average Sales Value – $1,365)

Strategy:

Marketing: Invitations to people who’d showed up over the past year at her free intro events, and who’d not yet purchased any programs, with a chance to win Carli’s Release Retreat program, worth $1,950 and scholarships for 2nd prizes using a Contest rollout of the Giving Model.

Flow: Marketing ran for 2 weeks. The 2 sales agents completed final sales 3 weeks after the winner announcements. This strategy has been tried and tested many times using the target audience of event attendees who didn’t buy, for many clients.

Warm Traffic to Festival Ticket Application

Client: Freedom X Fest    Campaign Name: Join us in Spain for 6 magical days of freedom

Target: $5,000 in turnover

Timeframe: 2 weeks

Campaign Plan Calculations:

Target Audience: 100 – Applications: 50 predicted / Actual 70

Sales: 10 predicted / Actual 20 at a 29% conversion rate

Actual Revenue: ~$10,000 (Average Sales Value ~$500)

Strategy:

Marketing: During one of their local events, the Freedom X team decided to give away at least 1 fully paid ticket to their 6 day festival coming up in 7 months time. They invited participants, during the event and afterwards to write why they’d love to go to the festival, what they wished to get out of it and the difference it would bake to their lives. Using the Giving Model strategy, they received from 70% of the attendees an application.

Flow: Marketing ran for the duration of the event, over 2 days and for the week following. 2 people were chosen for the the full prize tickets and from the shortlist, one sales agent was able to complete all the calls and sales within 1 week of the announcement. This was the first time we tested the strategy to sell a relatively low ticket program, and certainly the first time to sell something like a festival, with great success.

Warm Traffic to Scholarship Application

Client: Marnie LeFevre    Campaign Name: Empowering Women to Achieve their Dreams Scholarship

Target: $60,000 in turnover

Timeframe: 5 weeks

Campaign Plan Calculations:

Target Audience: ~1,200 – Applications: 200 predicted / Actual 150

Sales: 20 predicted / Actual 15 at a 10% conversion rate

Actual Revenue: ~$38,000 (Average Sales Value – $2,533)

Strategy:

Marketing: Invitations to people who’d showed up over the past year at her free intro events, and who’d not yet purchased any programs, with a chance to win Marnie’s Fempreneur Business Mentorship program, worth $3,500 and scholarships for 2nd place scholarships worth $1,100 using an application process of the Giving Model.

Flow: Marketing ran for 2 weeks. The 3 agents completed final sales 3 weeks after the winner announcements. In hindsight, in this case, for various reasons, this strategy for this client would have been far more successful given the sales were made by the client herself rather than using an outsourced team as her rapport and respect from her tribe is far greater than what the outsourced sales team could reproduce.

Warm & Cold Traffic to 30 Day Free Online Summit, to Contest

Client: Henare OBrian    Campaign Name: Gamechanger LIVE – Bali Scholarship Giveaway

Target: AU$250,000 in turnover, 100 sales (Clients target for the event from all marketing) that was more than achieved as a result of the marketing from this campaign and further sales that were made afterwards.

Timeframe: 4 weeks (2 weeks marketing and 2 weeks sales calls)

Campaign Plan Calculations:

Target Audience 15,000 who’d registered for online summit

Applications for contest: ~600

Appointments booked 120

Conversations ~100 Sales: 70 @ $2,500 Actual Revenue: ~$175,000

Strategy:

Marketing: Enrol partners from the interviews to market the free summit, Facebook advertising, Social Media posts and personal database marketing created 15,000 opt-in’s for the summit. Unfortunately we don’t have data on how many showed up to watch the interviews.

Flow: Give massive value to the audience through the interviews, and build rapport as the interviewer of the high profile speakers. As a follow up to the summit, run a giveaway campaign for someone to win participation at their live event in Bali. Henare did all the sales calls over a 2 week period and converted at 70% in the interviews.

Warmish Traffic to Webinar, to Direct Offer, to Scholarship

Client: Tyler Tolman    Campaign Name: HTS Business Scholarship Fund

Target: USD$120,000 in turnover, 20 sales

Timeframe: 4 weeks (2 weeks marketing and 4 weeks sales calls that started immediately)

Campaign Plan Calculations:

Target Audience 1,500 who’d registered for online webinar

Applications for contest: ~150

Appointments booked ~100

Conversations ~130 Sales: 30 @ $8,500 Actual Revenue: ~$250,000

Strategy:

Marketing: Reaching out to their database and social media audience to market the free webinar, created 1,500 opt-in’s for the webinar. Approximately 300 showed up to watch the presentation, and they converted well on the call. We then marketed to all the leads who didn’t purchase.

Flow: As a recognised and respected leader in his field, Tyler presented a business opportunity to an audience who’s already in the industry, delivering some health service, products or coaching and are believers in what he talks about. He gave them 48hrs to decide if they wanted to take him up on what he presented, and after that closed off the offer. A few weeks later we’ve created a Business Fund to assist people who are keen, who may need assistance to do it, or who totally missed the webinar, however registered interest.

Campaign Examples

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What Our Clients Say

  • Henare Hona O’Brien

    An Un-Enlightened Spiritual Teacher

    We did 70 sales to our 5 day retreat in 2 weeks

    “I owe you more than lunch… Over 600 applications 58% conversion rate and over $300k+ in 2 weeks. Lets happy up next week

    All because of you!

    Thank You.”

  • Christopher M Duncan

    Co-Founder – PointB Education

    We did well over 6 figures in just 2 weeks!

    I’ve build multiple million dollar online companies and have tried many campaigns and strategies, and this one stands out… We did well over 6 figures in just 2 weeks

    This System was John Abbott’s Giving Model. Please don’t go and learn it, I want to keep it to myself

  • Tyler Tolman

    Health Revolutionist

    We’ve sold like $200,000 in just a couple of little competitions

    “Not only are people loving this and having connection, they’re also buying into programs. Working with these guys has been fantastic, I highly recommend working with these guys. Definitely a good team to work with, it’s just been easy flowing and a lot of fun.”

  • Daniel Wagner

    Communications Director The Journey

    John and his team have been amazing.

    “We ended up with a really really great result, I’m really happy with what we achieved in the first year with John. We’re committed to doing more this year, we have multiple projects lined up, and our experience was really good.”

CONTACT US

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The Dream Team

JOHN ABBOTT
Co-Founder / Marketing Specialist

ALJON
Design and Development

HAYLEIGH
Transformational Sales Agent

ESTELA KUN
Co-Founder / Operations

JOSH
Transformational Sales Agent

JAN
Transformational Consultant and Sales Agent

MINNA WOODCRAFT
Financial Operations

HARA
Transformational Sales Agent

LINDA
Transformational Sales Agent

MAY
Team and Financial Support

SARAH
Transformational Sales Agent

KRISTIN
Transformational Sales Agent

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.

MARGARET MEAD